Fitera is an app focused on providing users with health benefiting workout routines tailored to a person's location and available time. My goal for this school project was to develop a health solution, and provide the proper interaction design and branding components to bring my product to life. Below you'll see my ideation process for Fitera's branding, as well as sitemaps, wireframes, user flows, and high-fidelity prototypes for various print and digital deliverables.
I’m a visual and interaction designer originally from Los Angeles, but now living in the Bay Area. Growing up, I was always interested in art and illustration, but as I got older the concepts of digital media and technology also intrigued me. After several years of attempting a degree in Biomedical Engineering, I decided to follow my true passion and become a designer.
Since then, I’ve continually focused on finding clean and concise solutions for complex design problems, while pursuing a Web & New Media degree at the Academy of Art University in San Francisco. You could say I found the right balance bewteen art and technology because I enjoy learning about the latest design trends, as well as discovering ways to create meaningful interactive experiences.
Nowadays, you can find me either binge-watching the latest Netflix, Hulu, or Amazon Originals , walking my two lazy pugs , or looking for the next best travel destination .