Boast Coffee Co.

Logo Design

Boast is a small startup company that specializes in nitro cold brew coffee. This style of coffee is made with normal cold brew but infused with nitrogen, and is served from a pressurized keg with a tap, like beer. The result is a smooth creamy tasting coffee with a frothy look similar to Guinness. When the owners of Boast needed a logo, they came to me with an open mind and the only requirement of a simple vintage look and feel. After several iterations, we finally arrived at the logo they had envisioned. Below you'll see my ideation process including my mindmap and early sketches to my recently designed products, such as a Nitro Cart and employee apparel.

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Boast - Final Logo Boast - Booth

Boast Coffee Booth - Mountain View Art & Wine Festival 2017

Mindmap
Boast - Mindmap
Early Sketches
Boast - Early Sketch Boast - Early Sketch
Early Logo Variations
Boast - Logo Variations Boast - Logo Variations Boast - Logo Variations Boast - Logo Variations Boast - Logo Variations
Final Logo Styles
Boast - Final Logo Styles Boast - Final Logo Styles Boast - Final Logo Styles
Nitro Cart
Boast - Nitro Cart Boast - Nitro Cart Boast - Nitro Cart Boast - Nitro Cart Boast - Nitro Cart Boast - Nitro Cart
Apparel
Boast - T-Shirt Boast - Hat