Boast Coffee Co.
Boast is a small startup company that specializes in nitro cold brew coffee. This style of coffee is made with normal cold brew but infused with nitrogen, and is served from a pressurized keg with a tap, like beer. The result is a smooth creamy tasting coffee with a frothy look similar to Guinness. When the owners of Boast needed a logo, they came to me with an open mind and the only requirement of a simple vintage look and feel. After several iterations, we finally arrived at the logo they had envisioned. Below you'll see my ideation process including my mindmap and early sketches to my recently designed products, such as a Nitro Cart and employee apparel.